Divide The Day

The Southern California quintet plays uncompromising hard rock with just the right mix of Sunset Strip attitude and cowboy swagger. Their forthcoming Universal Republic offering is an explosive concoction of riffs, hooks, grooves and gusto. On songs like the band's breakout single, "One Night Stand," Joe croons with incendiary passion, while guitarists Maude and Adam fire off smoking hot riffs and tasty leads. It's all driven forward by the freight train rhythm section of Brian behind the kit and Billy on bass. Divide the Day have got the spark to light up an arena, and their sexy brand of hard rock is guaranteed to make asses shake. Joe describes the band's sound best. "It's western rock," he says. "We make music for cruising on your motorcycle or hanging at the bar. It's American, and it's real." Divide the Day officially began in 2001 where Joe and Billy bonded over a love for music, alcohol and women. In 2005, they signed a deal with Pluto Recordings and released their independent debut, Pretty Girls With Ugly Boys. At that point, they'd cultivated a large and faithful local following, playing anywhere and everywhere there was a stage. 2007 came, and the band hooked up with Maude, Brian and Adam rounding out the current lineup wherein Divide the Day was born. They entered the studio with Fred Archambault [Avenged Sevenfold, Alice Cooper, Deftones] to record Deadly Like the Snake. The self-released album hit the streets in 2008 to much fan ardor, and it also caught the attention of Universal Republic, which became the band's home later that year. Fred encouraged Divide the Day to push their sound forward. Joe explains, "Not a lot of bands play true rock n' roll anymore. We wanted to resurrect that Sunset Strip feel. Working with Fred helped us bring out the Hollywood vibe. He helped us grow up so we weren't just a band screaming in a garage. We phased out the hardcore elements from our sound. We want to make music people can shake there asses to." Divide the Day make dirty and danceable rock with a healthy dose of western grit. They hit the studio in early 2009 with producer Mark Needham [Fleetwood Mac, The Killers] to record their forthcoming fall offering. The Needham-produced "One Night Stand" hit radio in late April and swiftly began to scale the charts. It's an infectious anthem that illustrates Divide the Day's signature sound and attitude. The song's undeniable hook and racy lyrics are bound to make it a summer anthem. Joe breaks the song down simply. "Everybody wants to enjoy a one night stand," he comments. "It's a fantasy that people always think about, and that's what they want to hear." It's just another element of the band's no-frills rock. Billy continues, "When you're in a band, you have no time for love and relationships. That's how you get it, and we're just writing about it." They certainly reflect the life of a rock n' roll band honestly in their tunes. Maude shows, "I try to throw a lot of riffs into whatever we're working on so the songs have that classic appeal. Our sound is a throwback to the rock bands of yesteryear. We're just a fun band." The band's name holds a special significance. It's culled from Doors' lyrics, and it pays homage to the masters while signaling a new dawn. Divide the Day are aware of their roots, but they're evolving with the times too. Joe shows, "We grew up loving The Doors. We were trying to find a name for the band. It's a badass lyric by Jim Morrison, so we stuck with that name." The band also has a bombastic live show because of years of touring. The road will be their home, and they couldn't be more prepared. "We'll melt your face off live. Our live show is pretty wicked from start to finish. That fuck-you attitude needs to come back to rock music. Not a lot of bands do it anymore. We want people to get that release. That's our mission." They'll most certainly accomplish that mission. Billy concludes, "It's about everyone having a good time. There's this Western cowboy feel to what we do. We're here to change things up, and we're going to do it our way. It's more of a lifestyle than a musical style." Spoken like true outlaws… Band Members: Joseph - Vocals Maude - Guitar Adam - Guitar Billy - Bass Brian - Drums